Veteran PR Executive Adam Keen Establishes Agenda Collective
Veteran public relations professional Adam Keen has unveiled his latest venture, Agenda Collective, a comprehensive entertainment PR firm. This new agency is poised to offer expert support across film, television, corporate communications, and awards season campaigns. Keen’s extensive background, spanning three decades in the industry, underpins the strategic vision for this bicoastal operation, which has already engaged with a diverse portfolio of high-profile clients and contributed to numerous successful project launches.
Former Studio Executive Adam Keen Unveils New Entertainment PR Firm, Agenda Collective, with Key Hires
On June 12, 2026, industry luminary Adam Keen, renowned for his leadership roles at giants such as Amazon MGM Studios and Warner Bros., formally announced the establishment of Agenda Collective. This innovative public relations firm is meticulously designed to cater to the multifaceted demands of the entertainment sector, encompassing film, television, corporate outreach, and prestigious awards campaigns. The firm’s strategic rollout period saw it collaborating with notable clients including A24, Artists Equity, Focus Features, and Mattel Studios, among others. Impressively, Agenda Collective has already played a pivotal role in the launch campaigns for significant projects like “Jury Duty Presents: Company Retreat,” “Ready or Not 2: Here I Come,” and “John Candy: I Like Me.” Keen expressed his deliberate approach to building a collaborative, personalized, and impact-driven agency, emphasizing the critical importance of assembling a robust team across both New York and Los Angeles offices. Joining him in this endeavor are seasoned publicists Emily Teichner, Natalie Petozzi, and Kevin McAlpine, who assume Vice President positions. Each brings a wealth of experience, having spearheaded publicity efforts for hundreds of films and series, alongside managing major festival and awards initiatives. Teichner’s distinguished career includes contributions to campaigns for “Dune” and “Promising Young Woman,” while Petozzi has overseen projects such as “Anora” and “John Wick: Chapter 2.” McAlpine’s impressive track record features work on “Mr. & Mrs. Smith,” “Lady Bird,” and “Yellowstone.” Their collective expertise forms the backbone of Agenda Collective’s promise to deliver unparalleled public relations services to the entertainment industry.
The launch of Agenda Collective by Adam Keen and his accomplished team signals a notable evolution in entertainment public relations. It reflects a growing demand for agencies that combine deep industry insight with a tailored, hands-on approach. The firm's bicoastal presence and the collective experience of its leadership suggest a strategic positioning to influence narratives and elevate profiles within the dynamic world of film, television, and corporate endeavors. For clients, this could mean more integrated and impactful campaigns, benefiting from a team that understands both the creative and business intricacies of the entertainment landscape.
