Staud & Da Adolfo: A Mediterranean Summer Celebration in Positano
Experience the Essence of Italian Summer with Staud and Da Adolfo!
Kicking Off Summer in Style: A Mediterranean Retreat
Following the Memorial Day holiday, a traditional marker of summer's arrival in America, Staud's founders, Sarah Staudinger and George Augusto, ventured to Italy's stunning Amalfi Coast. There, they hosted a magnificent event to herald the new season, blending American celebratory traditions with Italian charm and sophistication.
The Birth of a Unique Collaboration: Staud x Da Adolfo Capsule
The motivation behind this gathering was not only to welcome the warmer months but also to unveil a special summer capsule collection. This collection was born from a partnership with Da Adolfo, a hidden culinary and leisure spot nestled along the Positano coastline, celebrated for its serene ambiance and frequented by celebrities like Gwyneth Paltrow and Emily Ratajkowski for over six decades.
Italian Inspirations: Embracing the Dolce Vita
The Staud x Da Adolfo collection and the accompanying itinerary drew inspiration from three cherished Italian philosophies: tutto passa (everything passes), emphasizing the fleeting beauty of moments; sprezzatura (effortless elegance), reflecting a sophisticated yet relaxed style; and ferragosto (peak summer), embodying the joyous spirit of mid-summer celebrations. On a vibrant Friday, attendees traveled from bustling cities such as Los Angeles, New York, and London, including notable figures like Anna Van Patten, Justine Skye, True Whitaker from I Love LA, Vogue contributor Julia Sarr-Jamois, and Brigitte Chartrand, representing Net-A-Porter, the exclusive retail partner for the capsule.
A Grand Welcome: Evening Festivities at Palazzo Avino
Upon their arrival, guests settled into the enchanting Palazzo Avino, a charming hotel in Ravello known for its striking pink facade and palm-lined gardens. The evening commenced with welcome drinks in the hotel's garden, offering breathtaking views of the rising moon over the sea. The group enjoyed refreshing limoncello spritzes and captured the scenic beauty before proceeding to a lavish dinner at Rossellini's, indulging in the finest Italian cuisine.
A Day of Leisure: Staud's Bespoke Beach Club Experience
The following afternoon, guests were transported to Palazzo Avino's exclusive Clubhouse by the Sea, a multi-tiered retreat carved into the cliffside. The atmosphere was transformed into a vibrant 'Summer of Staud' beach club, adorned with custom-designed towels, beach bags, paddleboards, and playful donut-shaped pillows, all in the brand's signature pomodoro red hue, embodying Staud's distinct vision.
Enchanting Beachside Activities and Culinary Delights
As attendees enjoyed swims to a whimsical fish-shaped floating platform, a floating bar offered ice cream and spritzes. Guests explored psychic readings from Zeta Webber under elegant Riviera umbrellas, created personalized beaded necklaces and anklets at a charm bar, and savored delicious Neapolitan pizzas and Caprese pasta. This array of activities fostered a relaxed and engaging ambiance, truly capturing the spirit of an idyllic Italian summer.
The Grand Finale: Experiencing Da Adolfo's Charm
Sunday brought the much-anticipated visit to Da Adolfo. Guests embarked on a scenic journey from Ravello to Amalfi, where a yacht awaited. A short tender ride then delivered them to the secluded Laurito beach, home to Da Adolfo. There, they were greeted by the restaurant's iconic red awning, along with co-designed beach umbrellas and sun loungers. The distinctive red fish motif, a tribute to the restaurant's logo, was prominently featured, and staff donned special cobalt blue and red logo tees, which quickly became coveted souvenirs.
Staudinger's Vision and Gastronomic Pleasures
Sarah Staudinger shared her deep affection for Da Adolfo, highlighting the ritual of boat arrival, the leisurely lunches, and the unique blend of iconic status and unpretentious charm. Tables were set with hand-painted terra-cotta pitchers filled with sparkling wine and peach slices. The aperitivo featured bruschetta and prosciutto with melon, followed by mozzarella melted over fresh lemon leaves and highly praised seared tuna. The culinary journey concluded with various pasta dishes, including an unforgettable vongole that filmmaker Amalie Gassmann declared the best she had ever tasted.
The Triumph of Persistence and Passion
Reflecting on her successful collaboration, Staudinger humorously remarked on her persistence in securing the partnership, jokingly stating she "stalked this woman for six months trying to get her to say yes," referring to co-owner Miriam, who proudly wore the capsule's red beaded wrap skirt. The joyful expressions at the table confirmed that Staudinger’s dedication had paid off, much to everyone’s delight.
Continuing the Summer of Staud Experience
For those planning a trip to Positano, the 'Summer of Staud' beach club installation at Da Adolfo will remain open through the end of the season, inviting all to experience this unique blend of fashion and Italian summer charm. Early reservations are recommended to fully immerse oneself in this exclusive experience.
