Chanel Appoints New Jewelry Creative Director
Chanel has recently unveiled a significant leadership change within its prestigious jewelry creation studio, appointing Marie-Laure Cérède as its new director. This announcement, made on a Tuesday, confirms earlier industry speculation that had been circulating since her departure from Cartier late last year. Cérède is slated to commence her official duties at Chanel in October 2026, marking a new chapter for the luxury brand's exquisite jewelry offerings.
Chanel's global executive chair, Alain Wertheimer, and global CEO, Leena Nair, released a joint statement expressing their enthusiasm for Cérède's appointment. They lauded her as one of the most accomplished and visionary creative directors of her generation, highlighting her refined aesthetic and exceptional talent in leading design teams. Both executives believe that Cérède's unique perspective and creative ingenuity will be instrumental in shaping the future narrative of Chanel's jewelry collections.
The position of director of the jewelry creation studio at Chanel had remained vacant since the unfortunate passing of Patrice Leguéreau in 2024. Leguéreau had admirably served in this role for 15 years, leaving a profound legacy. Cérède's background includes a distinguished tenure as creative director of jewelry and watchmaking at Cartier from 2016 to 2025. In her new capacity at Chanel, she will be primarily responsible for both precious and high jewelry creations, reporting directly to Frédéric Grangié, who serves as the president of watches and fine jewelry. She will also collaborate closely with Arnaud Chastaingt, the long-standing director of Chanel's watchmaking creation studio.
Industry estimates from Morgan Stanley indicate that Chanel's watches and jewelry segment contributes approximately 5% to the house's total sales. Based on a projected turnover of $19.3 billion for 2025, this translates to an estimated $965 million from the jewelry and watch division alone, underscoring the strategic importance of Cérède's new role.
Frédéric Grangié underscored the significance of Cérède's impending arrival, stating that her creative methodology—a delicate interplay of tradition, emotion, daring innovation, and elegant restraint—is expected to infuse Chanel's distinctive codes with fresh interpretations. He further emphasized that her imaginative prowess and deep expertise in craftsmanship and gemology will steer Chanel's jewelry into exciting, uncharted territories.
Marie-Laure Cérède herself conveyed her profound honor and emotion at the prospect of joining Chanel. She described the maison as an entity possessing a singular cultural power and an exceptional commitment to discipline, one that consistently challenges conventional norms, redefines femininity, and articulates modernity through its artistic forms and inherent spirit.
The appointment of Marie-Laure Cérède signifies a pivotal moment for Chanel's jewelry division, promising a blend of fresh creativity and seasoned expertise. Her leadership is anticipated to honor the brand's rich heritage while pushing the boundaries of contemporary jewelry design, further solidifying Chanel's position as a leader in the luxury market.
