Celebrities Rally for Food Security at Support+Feed's Inaugural Pickleball Fundraiser
A remarkable event unfolded this past weekend, uniting stars and advocates under one roof for a noble cause. Maggie Baird, the visionary behind the nonprofit Support+Feed and mother to musical talents Billie Eilish and Finneas, orchestrated an inaugural pickleball invitational and game night. This gathering was more than just a friendly competition; it served as a powerful platform to address the pressing issue of food insecurity, emphasizing the critical role of plant-based nutrition in fostering community well-being and environmental sustainability. The event successfully brought together an impressive roster of celebrities and dedicated community partners, all committed to making a tangible difference.
Held at PIKL L.A., the Pickleball Invitational and Game Night Fundraiser underscored Support+Feed's ongoing efforts to tackle food insecurity, a mission Maggie Baird has passionately championed for years. The atmosphere was vibrant, with notable attendees including Baird’s children, Billie Eilish and Finneas O’Connell, as well as Angelina Jolie with her son, Pax Jolie-Pitt, Kristen Bell, Dax Shepard, and Melanie C from the Spice Girls. These public figures lent their support, amplifying the message and impact of the fundraiser.
During the event, Baird delivered a compelling address, outlining the core mission of Support+Feed before the highly anticipated pickleball tournament commenced. Participants, regardless of their skill level, enthusiastically engaged in matches, aspiring to reach the championship round. For those not inclined towards pickleball, a variety of alternative entertainment options were available, including games like UNO and ping-pong, alongside a comfortable lounge area for guests to relax and socialize. The evening was further enhanced by delectable plant-based culinary offerings from Support+Feed's partners, Cena Vegan and Strong Roots, who also contributed as event sponsors and have a history of collaborating with the nonprofit on meal distribution initiatives. Live Nation and talent agency WME proudly served as presenting sponsors, bolstering the event's reach and success.
The funds generated from this impactful evening are earmarked to bolster Support+Feed’s extensive programs, which encompass community meal initiatives, emergency relief efforts, expanded food access, and educational outreach. Established in 2020, the nonprofit played a crucial role in the recovery of Los Angeles communities following the devastating wildfires of 2025, demonstrating its commitment to immediate and long-term aid. Baird’s dedication extends to advocating for sustainable practices within the entertainment industry, particularly through her work on Eilish’s concert tours, where she championed plant-based meal options at venues and promoted eco-friendly travel solutions. Her environmental advocacy continues with an upcoming sustainable lifestyle series, 'Climate Kitchen,' produced in partnership with WETA, set to debut in 2027.
The gathering highlighted the profound impact that collective action can have on global challenges like food insecurity and climate change. Baird’s initiative beautifully illustrates how influential figures, through engaging and enjoyable events, can draw significant attention and resources to vital humanitarian and environmental causes, fostering a sense of community and shared responsibility among participants and the broader public.
